News and Updates

The Value of Showing Up: How Strong Supplier Relationships Help Distributors Win
The Value of Showing Up: How Strong Supplier Relationships Help Distributors Win

In a business built on products, relationships can still be one of a distributor’s most valuable resources. In a business built on products, relationships can still be one of a distributor’s most valuable resources. Technology has made it easier to search products, check inventory and communicate with suppliers. But when...

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NEWS January 21, 2026 Burnside/Sierra Pacific Adds Direct-Order Capabilities, Broadens Promo Support Team By C.J. Mittica
NEWS January 21, 2026 Burnside/Sierra Pacific Adds Direct-Order Capabilities, Broadens Promo Support Team By C.J. Mittica

The apparel supplier has relaunched its website, enlisted multi-line reps and expanded its customer service team following the conclusion of its 20-plus-year distribution agreement with S&S Activewear.   Key Takeaways • Burnside/Sierra Pacific (asi/87224) is adding a direct-to-distributor model. The company relaunched its website to accept direct orders with features...

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Burnside/Sierra Pacific Apparel Announces Promotion & Hires to Sales Leadership Team By Christopher Ruvo
Burnside/Sierra Pacific Apparel Announces Promotion & Hires to Sales Leadership Team By Christopher Ruvo

The garment provider to the promotional products industry was Counselor’s 2023 Supplier Family Business of the Year. Burnside/Sierra Pacific Apparel (asi/87224) has formalized its sales leadership team – a move involving a promotion and hires that the Counselor 2023 Supplier Family Business of the Year says will be a boon...

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2023 Supplier Family Business of the Year Award with Intro and Acceptance Speech
2023 Supplier Family Business of the Year Award with Intro and Acceptance Speech

Announcer: Our next honor goes to a third generation family led by an extraordinary patriarch who came to this country from Poland at 18 after surviving five Nazi concentration camps. He couldn't speak English and didn't have money, friends or family, but through hard work and persistence, he established a...

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