On the Road with Burnside/Sierra Pacific: Industry Veterans Who Know the Value of Showing Up

Sep 16, 2026

Cedric Bautista

In an industry built on relationships, sometimes the most important part of sales is simply being there. For Burnside/Sierra Pacific Apparel, that philosophy is represented by two promotional products industry veterans who have spent decades building relationships, visiting customers, attending trade shows and learning the business from the ground up:...